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Marketing

Email marketing strategy and tips for successful campaigns

What is email marketing, and where did it begin? As part of this email marketing strategy and tips for successful campaigns, we should first make a distinction between SwiftERM – an addition to typical email marketing programs, and promotional email software, like Mailchimp, Emarsys or DotDigital etc. SwiftERM automatically identifies […]

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The Pandemic In-Box | Email Marketing Strategy During COVID-19

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage […]

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