There’s a fine line between engagement and constant interruption. With email, you’re not relying on algorithms to “hopefully” put your message in front of the right people. When you send a Tweet or post on Facebook, you can’t be sure who ends up seeing the content.
The term window shopping is now also a thing in the online spheres. Data shows that the average documented online shopping cart abandonment rate is as high as 69.57%. That’s a lot of products that were checked out, but never really checked out (get it… *wink wink*).
Tip: To see how to set up abandoned cart emails for Shopify and WooCommerce with MailerLite, click below.
A last note on email marketing statistics
To wrap up our email marketing statistics, we’ll say it once again: A/B testing is your magic genie!
Though all these other email stats help you make better decisions and offer direction for your own email marketing strategy, you’ll still need to test to find out exactly what works for your audience.
So, create that welcome email, schedule your next campaign on Tuesday and play around with preheaders. The more you experiment and analyze your email results, the better you’ll understand what works (and what doesn’t). Good luck!
Do you analyze your email performance? If so, what have you learned about your audience so far?
P.S. Do you have another 5 minutes to read about email marketing? Get inspired by these 31 email marketing quotes, with gems from people like Dan Munz, who said: “How to write a good email: 1. Write your email. 2. Delete most of it. 3. Send”.
This content was originally published here.