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How To Choose An Email Marketing Platform [Infographic]

90% of marketing experts say email engagement is their primary method in measuring content performance. Almost the same, 87% of marketing experts say email is one of their top channels for organic distribution. On top of that, email marketing is free. With that comes many options. 59% of marketing professionals say email is their biggest […]

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The 5 Best Email Marketing Tactics For Campaign Success

So, you’ve started using email marketing. You’re putting your heart and soul into it and going your best to send out amazing emails one after the other. And yet your open rates and conversions just can’t seem to increase. Hey, hey, hey, we know this can be frustrating, but banging your head against the wall […]

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3 Thanksgiving email marketing tips

As Thanksgiving approaches, take the time to humanize your business and show some gratitude to your subscribers. Instead of going in for the hard sell (unless perhaps you sell turkeys), use your email newsletters to champion your customers and give back to them, whether that’s in the form of a voucher or useful tips.  If […]

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Email Marketing for Small Business

Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest), it’s a personal, one-on-one connection. At the moment they are looking at your message, there’s […]

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Our top-performing email marketing campaigns

At last count, there were 3.8 billion email addresses in the world. And now that so many of us are working remotely – it certainly feels like it! It’s time to cash in. Email marketing is hard – but when you get it right, boy can it be effective. We’ve embraced email as one of […]

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Email Marketing Benchmarks: Higher Ed Edition

Introduction It’s hard enough to disseminate information across the various departments of your university or college under normal circumstances, but this year has posed an entirely new set of obstacles. Email is a simple, cost-effective way for you to share information fast—but it only works if your audience engages with your messages.  Turns out, not […]

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